New research from Binghamton University reveals that focusing on the time invested in pursuing a goal, rather than the financial cost, increases resilience after failure. The study, published in the Journal of Consumer Marketing, involved 775 participants across various experiments. Results showed that individuals who emphasized their time commitment were more determined to persist after setbacks compared to those fixated on monetary losses. The study highlights the psychological benefits of time-focused thinking in recovery from failure, emphasizing the importance of self-determination and personal investment. This shift in mindset could offer a practical strategy for individuals and businesses facing obstacles in achieving their goals. (Studyfinds)
PHONE TOPIC: Tell us about the project that succeeded because of all the time you put into it
